At 40, I began prioritizing comfort and style, focusing on fit and quality fabric. Struggling to find everything in one place, I created Pehchaaan to simplify the search.

PEHCHAAAN – meaning identity in Hindi – celebrates the journey of women over 40 as they continue to evolve with grace, wisdom, and quiet confidence.

We understand that style isn’t static—it grows with you. That’s why our pieces are designed to flatter, comfort, and empower. Whether you’re dressing for the boardroom, brunch, or a seaside escape, we’re here to help you rediscover the joy of dressing—on your own terms.

Curating with Purpose: I handpicked and tested the designs for comfort, ensuring they flatter all body types. Each piece is chosen with care, ensuring that it meets high standards of craftsmanship and aligns with the vision of inclusivity and comfort.